date:Jun 01, 2012
even own-label cider and beer are becoming more credible. But the spirits categories are still heavily dominated by the brands. Look at whisky, for instance. Theres a stigma attached to private label in alcoholic drinks,hesaid.
Me too Jack Daniels wont wash
He added:With wine its hard to distinguish between a branded bottle and private label. With categories like whisky you have really big brands that invest heavily in positioning: the likes of Jack Daniels or even Smirnoff in the vodka categ