date:Jun 01, 2012
nique users in Q1 2012, a 200% increase compared with one year ago, with CPGs the leading campaign industry.
The most popular marketing campaigns delivered, in order of popularity: video, application downloads and product details, ScanLife said .
Sixty-eight per cent of users were male, the report added, albeit with an 8% shift towards women compared with 12 months ago.
Perhaps surprisingly, 25-34 year-olds were ScanLifes largest user group in Q1, with the top scanning countries (in order of