date:Jun 01, 2012
we are constantly able to surprise our consumers with new content, strengthen our position in the mobile space, and understand what interests our consumers.
Consumer conversation
By using its QR code management platform, ScanLife said that brands could participate in a two-way communication with consumers that changed in real time, with marketers able to deliver relevant content due to triggers such as scan frequency.
In a May report, ScanLife said its system processed traffic from over 5m u