date:Jun 01, 2012
that barcode scanning with smartphones has reached global tipping point.
ScanLifes platform adds value by helping brands deliver customised and context-driven content to their customers right from their product, and allows them to learn from those interactions.
Coke said aimed to strengthen its position as an innovative company interacting with consumers through packaging, as Coca-Cola digital manager Paco Rodriguez explained.
He said:Thanks to intelligent QR codes from the Scanlife platform,