date:Jun 01, 2012
Printed onto packaging, the codes can be scanned by any QR code reader application for instance, ScanLife (Bidi in Spain), that send users to content such as Euro 2012 soccer videos (pictured right).
Another destination for users was Coca-Colas Spanish online community Smile World, where users can upload and share photos, take part in competitions and access promotions.
Smartphone scanning tipping point?
Mike Wehrs, CEO of New York-based ScanLife, said:The partnership with Coca-Cola shows