date:Jun 01, 2012
Michael Ceranski is the senior vice president, global business unit at BASF Human Nutrition and a man who is instrumental in determining the fate of BASFs new nutrition activities. He took some time to speak with us at Vitafoods Europe last week.
What is truly important for us is to take out the customercentricity and the innovativeness of the two units and with all the synergies bring that to the next level in the market and to grow even stronger in the future,Ceranski relayed.
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