date:Jan 08, 2013
nd the end result the users data profile is now Whisks biggest asset.
The data is where all our value lies. When we talk to brands and big business everyone is interested in how weve managed to do this stuff. They appreciate that it hasnt been possible before.
Storing users age and gender and tracking their search histories enables the app to match them with more appropriate recipes and ingredients, according to Holzherr.
Once you have the data its not hard for the computer to work out the