date:May 31, 2012
The increase in demand for lycopene can be attributed to consumer awareness for vegan/natural red color, which is influencing the food-making decisions of retailer and food manufacturers.
Currently, vegan/natural ingredients are being used in dairy foods and beverages, however; their use is expected to extend into bakery, confectionery and cosmetics, the company noted.
LycoRed president and CEO Morris Zelkha said that the company's red color is natural, vegan-friendly and additive free, which