date:May 30, 2012
is also clearly focused in terms of markets and marketing.
He added that consumers shopping online are also willing to trial new products for the first time, ensuring increased opportunities for international new entrants.
Wine in China is increasingly being consumed at home, as opposed to restaurants, he added marking another reason why delving into this sector online will work.
International appeal
DDMA research shows that domestic wines gobble up the lions share of the market (90%), leav