date:May 30, 2012
tribute on a more regional, ad hoc basis. Rabobank said that while thisobscurechannel will deliver opportunities, it has little corresponding value to the long-term prospects of the brand.
Positioning a brand for long-term success in the China wine market is likely to require a hefty investment of time and resources,it said.
Virtual swigs
Mulligan said that an online platform is an ideal entry-point to Chinas wine market for internationals, asit is far more efficient in terms of costs and it