date:May 30, 2012
The online retailer has been working alongside Shanghai-based market analysts, Data Driven Marketing Asia (DDMA), to launch a dedicated wine section on its site.
DDMA noted it is inadvanced negotiationswith brands from New Zealand, France and the US expected to comprise the first batch launched in August 2012.
Yihaodian has developed its wine section based on DDMAs three year research project that has profiled consumer preferences in the market.
Sam Mulligan, director of DDMA, told FoodNavig