date:May 30, 2012
y of changing breakfast preferences. While over a third (36%) of Britons enjoyed breakfast marmalade in 1972, the number has fallen to just 7% today.
More popular
But fruit juice is proving more popular. Nearly a fifth (19%) of consumers enjoys drinking fruit juice, compared with just 11% in 1972.
Alexandra Richmond, senior consumer and lifestyles analyst at Mintel, said:Healthy choices now guide our dietary habits. Over the past 40 years, Brits have recognised the importance of breakfast.