date:May 30, 2012
branding exercise in 2010, Simply Nectar sales shot up, and Jaff emphasised the importance of branding to a business, especially given doubts in some quarters over the wisdom of Krafts new name for its global snacks business.
Mondelez, pronounced Mohn-de-leez, apparently can recall the words manda and liz to Russian ears where the former refers to a particular part of the female anatomy, and the latter is a verb meaning to lick.
Kraft CEO Irene Rosenfeld said last Wednesday:Mondelez has an ap