date:May 30, 2012
Miller Lite and Miller Genuine Draft 12oz and 16oz varieties will now be packaged in the Punch Top Can (pictured) as standard, where the innovation involves consumers piercing an additional hole in the top to increase airflow, with the firm promising a smoother pour.
In our testing, consumers told us that they prefer the Punch Top Can three-to-one over the standard beer can because its more lie drinking from a pilsner glass,Amy Breeze, director of innovation and activation for Miller Lite, said