date:May 30, 2012
The department's plan to develop its own trademark and brand is expected to help dairy farmers upgrade their products and increase milk prices, reported Nationmultimedia.com.
As a part of the initiative, the government will invest THB130m ($4.10m) to set up one main outlet, two kiosks and two mobile kiosks and recruiting 50 franchisees. The concept will be trialled for one year, and if successful, dairy farmers would be given permission to operate the businesses as franchisees.
Deputy Commerce