date:Dec 13, 2012
ed to add Truvia sweetener to our portfolio of premium brands, said Hctor Hernndez-Pons, chairman and CEO of Grupo Herdez. The demand for a calorie-free sweetener from a natural source has grown with consumers expectations on knowing the source of their food.
Our strategic agreement with the Truvia business, the leader in its category, will keep our products relevant to consumers by acknowledging their needs and preferences.