date:Dec 13, 2012
e world, and our strategic agreement with Grupo Herdez enables us to further expand our global presence, said Zanna McFerson, vice president and business director for Truvia.
With the market opening in Canada, Truvia sweetener is the only stevia brand to be available across North America, Venezuela and select countries in Europe in 2013.
Grupo Herdez will contribute its marketing expertise to the Truvia brand to build consumer awareness through advertising and in-store campaigns.
We are excit