date:May 28, 2012
hat the stills category (Fruitshoot, Robinsons, J20) facedchoppy waters.
With regard to Fruit Shoot, the performance of the brand has undoubtedly been impactedby a series of retailer own-label me toos that have come in under price relative to our position,he said.
But if you look at the brands performance versus other branded players principally Capri Sun then its continued to perform very strongly.
The City analyst told BeverageDaily.com:Nielsen data points to pressure on brands from priva