date:Nov 27, 2012
featured on just under 9% of introductions, organic on 3.3% and low fat on just under 2%.
Levels of interest in natural and additive-/preservative-free claims have been much higher in the more developed markets, particularly the United States and Western Europe, where they accounted for 16% and 15% of total confectionery introductions, respectively.
Sugar confectionery and chocolate both featured a similar number of launches using natural and additive- or preservative-free claims, but their in